Built for Ecommerce Brands That Have Outgrown Their Last Paid Marketing Agency.
Bilbao ecommerce businesses waste €2,200 monthly on underperforming campaigns. We fix that.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Bilbao ecommerce is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad spend isn't the problem. Your strategy is.
Bilbao's 24,000 SMBs are competing for the same digital real estate, but most ignore the foundational gaps in their paid funnels. Manufacturing exports, tourism retail, and logistics-driven commerce dominate the city, yet their Google Shopping and Meta campaigns lack conversion clarity. The average Bilbao ecommerce business hasn't mapped cart abandonment or audience segmentation—two levers that multiply ROI by 3–5x. You're not failing because Bilbao's market is saturated; you're underperforming because your campaigns are fragmented.
The 3 places Bilbao ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Their Meta and Google Shopping campaigns were generating 2.1M impressions monthly but only 1.2:1 ROAS. Cart abandonment sat at 68%, with zero recovery system. They had no idea if they were profitable per product or customer cohort.
Installed proper UTM tagging and conversion API tracking across all paid channels, revealing that 40% of attributed conversions were actually organic—budget was misallocated.
— Marina G.
Managing Director
Read the full case study →BEFORE → AFTER
Monthly Paid Marketing Profit · BEFORE
€18,000–€22,000 (thin margins, high spend)
Monthly Paid Marketing Profit · AFTER
€54,000–€61,000 (optimized spend, high margin)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 6–12 weeks, your paid campaigns shift from cost centers to profit centers. Most clients see ROAS improve from 1.8:1 to 3.0–3.8:1, cart abandonment recovery climbs 15–20 percentage points, and CPA drops 35–50%. You'll know exactly which products, audiences, and channels drive margin—and have the confidence to scale.
Paid Audit & Attribution Blueprint
We map your current Google Ads, Meta, and any affiliate/marketplace campaigns. We install proper conversion tracking (often missing in Bilbao SMBs) and reverse-engineer your true ROAS by product, audience segment, and channel. This usually reveals 30–50% of your budget is misattributed or unmeasured.
Cart Abandonment & Retargeting Strategy
We design and deploy automated recovery campaigns: triggered email sequences, dynamic product retargeting on Meta and Google, and segment-specific messaging. For Bilbao ecommerce, this typically recovers 18–31% of abandoned carts—a 120–250% lift in recovery rate.
Product-Level Bid & Audience Optimization
We restructure campaigns to bid by product margin, not volume. We build custom audiences: high-CLV repeat customers, cart abandoners, price-sensitive browsers. We create lookalike cohorts from your best customers. Google Shopping and Meta budgets are reallocated to high-intent, high-margin segments.
Testing Framework & Continuous Optimization
We establish A/B tests on creative, copy, audience overlap, and landing pages. Each test runs for 2–3 weeks with statistical rigor. We prioritize tests by potential impact to ROAS. This prevents ad fatigue and keeps performance climbing month-on-month.
Monthly Performance Review & Scaling Plan
We present a clear report: ROAS trends by channel, cart recovery performance, audience efficiency, cost-per-acquisition trends, and profitability by segment. We recommend where to scale (increase budget) and where to pause or reduce spend. You get strategic clarity, not just data.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao ecommerce brand
The median ecommerce client after 6 months
We'll analyze your current Google Ads, Meta, and shopping campaigns—for free. Most Bilbao ecommerce businesses discover 30–50% budget leakage. You'll get a clear, actionable audit report showing exactly where you're losing money and where your biggest opportunity is.
Median result across 12 ecommerce Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Bilbao ecommerce business spend on paid marketing?
Most Bilbao SMBs spend €900–€3,500 monthly. The real question isn't how much you spend—it's what return you get. A €2,000/month budget at 1.8:1 ROAS generates €3,600 in revenue. That same €2,000 at 3.5:1 ROAS generates €7,000. We focus on optimizing ROAS, not inflating spend.
How long before we see results?
Cart abandonment campaigns deliver results in 2–3 weeks (you'll see recovered revenue immediately). Broader optimization (audience segmentation, bid restructuring) shows compounding gains over 6–12 weeks. Most clients see meaningful ROAS improvement within 4–6 weeks.
Do you manage our ad accounts, or do we?
We manage your accounts end-to-end: strategy, creative setup, bid optimization, testing, and reporting. You stay informed and in control—we handle the day-to-day execution and optimization. Think of us as your in-house paid specialist.
What if we're already working with another agency?
No problem. We often audit and improve campaigns set up by other providers. If your current agency isn't delivering 2.5:1+ ROAS or can't explain your profitability per channel, a second opinion is usually valuable. Let's start with a free audit.
Does this work for B2B, B2C, or both?
Both. Our framework adapts: B2B campaigns focus on lead quality and pipeline value; B2C campaigns focus on conversion volume and customer acquisition cost. We've optimized paid funnels for manufacturing suppliers, fashion retailers, logistics providers, and tourism-related ecommerce in Bilbao.
FREE · NO COMMITMENT · 48HR TURNAROUND