The Situation
Luxury purchases are justified through brand storytelling. The old website had generic product photos, bullet-point descriptions, and a standard Shopify template. None of the heritage, the Parisian botaniste lineage, or the ingredient science was visible. Visitors arrived expecting Dior and found drugstore.
The Turning Point
A brand audit revealed a 68% correlation between time spent on site and purchase probability. Visitors who engaged for more than 3 minutes converted at 8x the rate of those who left in under 30 seconds. The design needed to create reasons to stay.
What We Did — And Why
We designed around immersion: an editorial layout with oversized typography and white space that communicated luxury before a word was read. Each product page built a narrative around the hero ingredient — its origin, its chemistry, its ritual application. A skincare consultation quiz identified skin concerns and presented a personalised routine, increasing average order value by routing customers to 2–3 complementary products.
Our Approach
- 1.Editorial design language matching the brand's print advertising — white space, typography, minimal UI
- 2.Ingredient storytelling: each product page built around the hero ingredient's origin and science
- 3.Skincare consultation quiz routing visitors to personalised product recommendations
The Results
D2C revenue nearly doubled on unchanged traffic. Purchase conversion tripled. Average order value grew 42% as the consultation quiz drove routine-based multi-product purchasing.
In Their Own Words
“Luxury is a feeling before it's a transaction. The website needed to create the feeling first.”